Polaroid: This time it’s digital

Never had a polaroid. Don't know that I care about it that much. But I found it interesting that it took them this long to reach this point. Technological limitations, or did no one simply connect the dots that this is a product that would sell?

Long before Facebook and Twitpic, photos were shared by simply handing someone a print. No camera made this easier than the once-ubiquitous Polaroid. Nothing represented instant gratification better in the film era than having a print develop before your eyes, ready to hand out in a minute. Unfortunately for Polaroid, the advent of digital photography sounded the death knell for its iconic instant print cameras. A brief reprieve in the form of inexpensive sticker-printing versions was ended by the cellphone camera revolution.

Now, after a decade in remission, Polaroid has returned with a full-up digital camera that incorporates instant printing technology. The Polaroid Z340 is a 14MP digital with an integrated Zink-enabled (Zero Ink) printer. In a nostalgic touch, the new camera prints 3×4-inch images, the same size as the original Polaroid film cameras. Remarkably, all this fits in a one-pound, seven-ounce package, about the same weight as a mid-range DSLR, although over twice as heavy as a typical point-and-shoot.

Speaking of unimplemented ideas, where's that pokemon MMO that no one has made yet? That's right, it doesn't exist, and somewhere there is an economist crying because of the massive opportunity cost of it all.

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